Work has already begun on the modern frozen custard stand at the corner of Dewey and Henry streets, which will be opened soon by Mr. and Mrs. Howard House of Memphis . The building will be a beautiful structure, being made to represent a snow covered cottage decorated with icicles. This work is being done by J. D. Lanham.
The building itself will cost $2,000, while $6,000 has been invested in equipment, according to Mr. House. This, combined with the novel architecture, will make the stand one of the most attractive places in the city.
Mr. and Mrs. House are experienced in this line of work, having been engaged in it for a number of years. They were formerly connected with the Nimco Company. Sandwiches and cold drinks will be handled as well as the custards.
From The Greenwood Commonwealth , July 9, 1931
Mr. and Mrs. Howard House, formerly of Memphis and proprietors of the frozen custard stand at 603 West Henry Street which opens tonight, announce that everything is in readiness for the opening. The owners are offering a prize of ten dollars to the person suggesting the most suitable name for the stand.
Frozen custard, frozen custard pies, plate lunches, sandwiches, cold drinks and salad will be served, the food being prepared by an experienced chef. Curb service will be rendered by young ladies dressed in neat baby blue uniforms. A free delivery service is also announced.
Mr. and Mrs. House are experienced in this work having been connected with the Nimco Frozen Custard Co., at Memphis.
From The Greenwood Commonwealth, July 31, 1931